Local SEO is mostly being-the-realest-listing in a category full of fakes. That’s the whole secret. Everything else is execution.
Be real
Real photos of real trucks. Real reviews from real customers. A real address — not a virtual office, not a UPS box. A real phone number that a real human answers.
Google can’t verify any of this directly. But it can verify a thousand correlates, and over time those correlates add up.
The review pipeline
Most local businesses ask for reviews badly, late, or not at all. The fix: ask immediately, ask via the channel they hired you on, make the click count exactly one.
The flow that works
Job complete → SMS to customer with one tap link → review on profile. 38% conversion in my best implementation.
